Take the examples of the most popular brands around the world today, like Facebook, Facebook Messenger, Uber, Google, Domino’s Pizza USA, Pizza Hut, Youtube, Amazon, Pinterest, Starbucks, etc. Today, there isn’t a single brand which solely has a website and not a mobile app. Is there?
Because of the constantly growing mobile usage, companies are able to better connect with their intended audience via their mobile apps and raise awareness of their brands.
Few ways in which apps can build brand recognition are:
Through push notifications, you can send relevant and more personalized content to users on their smartphones, for example, appointment reminders, important announcements, tips, offers, etc. This helps to increase customer engagement. This is a technique to get your users excited about something or alert them for what matters to them, or to let them pick from where they left off.
Your brand and app icon
The app icon of your brand would be there inside your customers and potential customers’ smartphones. Our mind unconsciously records every image that we look at. Thus, by repeatedly looking at your brand icon in their smartphones, they’ll be able to easy recognize your brand by that icon.
Today, India is witnessing an era of digital revolution. There is no denying the fact that brands that have their own mobile apps, clearly have better visibility, as compared to the ones that do not have their mobile apps. It helps communicate vital and real-time information about the brands, which makes it popular among users and in turn, give those brands much better visibility.
Improve customer service experience
People use mobile devices for a number of activities, one of them being customer support services. More people have started using mobile devices to seek customer support. Customers experience is determined largely by the quality of the experience customers have, while looking for product/service information or seeking support. Due to this reason, these apps get more recognition for their brands.
Acquire more customers
Through mobile marketing, users get aware of the real-time information. Once the app gets a little traction and popularity, it gets good ratings and reviews, word of mouth and recommendations from existing users, which attracts more user. These customers are retained through loyalty programs, referral rewards, and a good user experience of the mobile app. A mobile app lets you reach out to widespread customers not just from a specific location, but from all around the globe. A valuable mobile app earns global recognition.
Act as a marketing tool
Mobile apps can gracefully act as effective marketing tools by providing easy access to their product or service information, letting users purchase the products and services, creating a positive shopping environment, creating engaging and relevant content for the target audience. They can be easily integrated with social media websites, allowing the customers to share the apps they are using and their experience of them. This helps to earn brand good recognition.
Generate more income
App monetization model should be clearly laid out from the very start. Some ways by which mobile apps can generate more income are through in-app advertisements, in-app purchases, app upgrading charges, one-time paid apps.
Through great app performance, exceptional First Time User Experience (FTUE), easy onboarding process for new users, keeping users in control by opt-in or opt-out for notifications, reaching the target audience by delivering them targeted information based on their insights, retaining them through rewards and referral programs, integrating social media platforms to make sharing easier, event-based triggered automation, and using mobile deep linking to improve the user experience, generates brand lovability and boosts the brand.
Brand awareness measurement
Mobile analytics services help to count app downloads, understand the ROI of mobile marketing investments, understand app usage patterns, perform ad-hoc investigative analysis of app activity, optimize your mobile campaigns, understand the sources of installs, etc.
Offers a lot of convenience to customers/users
Mobile apps give more convenience to users as compared to websites because they are faster, offer better user experience, easier to browse, allow quick ordering, incorporates value-added benefits for app customers, and are more personalized. For example, Delta Airlines mobile apps allow you to check-in to your plane, change or make modifications to your flight, reserve or change seating, and even displays your boarding pass at the gate. This is why apps offering such great features give more convenience in comparison to websites.
Improved customer engagement
Some ways through which brands increase their customer engagement are by providing a great customer service, collaborating and providing the information of different departments in once place, putting engaging content that can only be accessed by the users through of the app, providing real-time information which otherwise they wouldn’t be able to find, etc. These become the reasons for more and more users to install the app, thus increasing the brand recognition.