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What Decides A Website’s First Impression?

It is often said that the first impression is the last impression. This holds true for websites as well. But what decides how well its first impression would be? The answer lies in its user interface.

Often talked about in conjunction with user experience, the user interface of a website is the way through which a user interacts with a website. It is the design of the website with the focus on the user’s experience and interaction. It includes navigational components, like the slider, tags, icons, toggles, text fields, and search field, informational components like tooltips, icons, notifications, message boxes, and progress bar, and also the input controls like checkboxes, radio buttons, list boxes, dropdown lists, buttons, toggles, and text fields, etc. Along with being consistent, a good UI needs to be intuitive, clear, enticing, and highly responsive.

A Good User Interface Results in a Better Google Rank

A good User Interface affects a website’s Google Rank. Google Ranking Factor is a factor for determining a website’s Google rank.

Let us have a look at some of these factors that Google look in a website to determine its rank in the search results.

  • Firstly, it considers how responsive the website is, i.e. whether the website’s UI and UX remains consistent across all devices and browsers. If your website has a responsive web design (which in today’s time is a must), then your website’s rank could further be improved without having an impact on the current rank.
  • Another factor that it looks in a website is how well the text is placed. If your website has the right balance between text placement and media content, like images, videos etc, then it will surely have a good rank in Google search.
  • Image placement is also a factor (comparatively less critical) which it considers. The images that are placed on the website must be clearly visible and of a reasonable size such that it adds to the user experience. Any images solely placed only for their data may face penalization by Google, which could impact the website’s rank in Google search.
  • Google also looks for breadcrumbs in a website, which provide a set of crawlable links.
  • An important factor that is considered is the expected content. According to the genre of the website, expected content elements matching that genre must not be missing. Google can easily detect this.
  • The font size must not drop below 12 pixels. It is generally recommended to not have a font size less than 16 pixels.
  • The navigational menu must be easy, meaning that the users must be able to find their way around and should not feel lost while finding things on the website.
  • The active anchor elements must be clearly labeled and usable.
  • All the links should be functional and usable. Google is very strict about the non-usable or non-functional links that are solely placed on a website to boost the link metrics and penalizes them.
  • Text below the fold- This is a factor where Google ensures that key elements like headings should not fall below the bottom line of the screen.
  • Websites should essentially be mobile friendly, and also the tap targets should be large enough and separated from other targets that users can easily tap.
  • Flash coded pages are not recommended, along with usage of word docs, excel sheets, etc. HTML5 is a suitable alternative that is recommended. Moreover, PDF file attachments must be optimized.

How a Good UI Could Impact Your Business 

  • A good User Interface attracts better Google rank, which impacts your website’s popularity and reputation. The better your Google rank, the more chances of you getting leads.
  • Keeping the images and plugins optimized reduces the load time, which could encourage your viewers to stay on your website.
  • Negative space on a website is important since it helps create focus within the graphics. This could greatly render clarity to your visitors, which otherwise might get confused on a cluttered website.
  • An appealing interface attracts more visitors and retain them, which in turn increases the market exposure and reputation, and ultimately gets more leads and increases the ROI.
  • Captivating and soothing colors are easy on the eyes of the users and would encourage them to spend more time on your website.
  • A website is the face of a company. So, a good UI indicates how good the company might be.

If you are providing a valuable solution to a complex problem, you have won half the battle. To win the other half, you must create a consistently positive experience for your users or customers. A good User Interface results in a positive user experience and their retention, which ultimately would impact your business.

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