Our client is the Department that formulates, implements, and monitors the Foreign Trade Policy (FTP) which provides the basic framework of policy and strategy to be followed for promoting exports and trade. They were looking for a content management system that depicts and disseminates the latest information to its users. That ensures ease of user journey and user experience so that all Important content and the inner pages can be reached easily. Content presentations should be uniform and user-friendly, with the platform being responsive and bilingual (English and Hindi).
The objectives of the website are to provide all the information related to acts & schemes, Trade Analytics, Major achievements, Trade Policies, procedures,s and the latest updates about its concerned users and general information to the public.
The main challenge was to ensure the CMS solution supported multiple languages on the website and mobile apps, so the admin could easily configure content across multiple languages using the CMS. Considering that most users will not have technical skills, the proposed solution must have an extremely user-friendly interface, which will allow any non-technical person to comprehend it easily and begin using it right away. There was another challenge in that the content was going to be created by users from an array of departments, so it was imperative that the CMS would have proper mechanisms for approving and reviewing content, as well as publishing content so that it could provide an administrator with proper control.
To gain a better understanding of the challenges, the team held several interactive meetings. In addition, several solution strategies were successfully implemented. They are briefly described as follows:
As a result, the platform helped the client to easily manage the content for their website as well as a mobile app. The client was now able to have full control over the content across the website and the app. They can provide all the information related to acts & schemes, Trade Analytics, Major achievements, Trade Policies, procedures, and the latest updates about its concerned users and general information to the public. It works as a complete, end-to-end, solution for the client to streamline the overall content authoring process and it also helped them to bring down their website maintenance costs.