The Internet is a very different place now than it was in the early 2000s. Business cards are no longer the only thing a modern website can do. As a marketing tool, as a knowledge base portal, and as a full-time job, it can be a powerful asset.
You won’t be able to fix common website problems until you know how. If this is your first website, chances are it is not up-to-snuff, whether it is an eCommerce platform or a website to solve problems.
My website isn’t working, so what’s wrong? If everything seems fine, how can you tell if something is wrong or not? Our website developers, marketers, and UI designers have been gathered to answer this question and explain how to resolve the most common issues.
Why Do Websites Break?
You represent your brand on your website. It affects your productivity as well as your reputation when it breaks down. The fate of websites is not unknown, and even giants such as Facebook, Amazon, and Twitter have had to deal with them. There is a possibility that any website will break at some point, but it is critical to limit or prevent downtime whenever possible.
You can keep your website running at all costs by staying on top of these common reasons why it breaks.
Browser Changes: Chrome, Safari, and Internet Explorer all display your website well. It doesn’t take long for your site to change its appearance and behavior. An internet browser update, the operating system that runs the browsers, or the device you’re using could all be responsible. A web designer or programmer can make a lot of changes, but they can’t predict how these changes will affect the website in the future.
Software Updates: The software runs on computers, which host websites. It is the same for the software hosting your website as it is for your own computer’s operating system and programs. Your website’s operational system, database, and other software environments may need updates, as well as its content management system. Maintaining the security and performance of your website requires regular updates. If you are installing updates, you should work closely with your “mechanic” to ensure that there are no compatibility issues.
User error: WordPress and Drupal are examples of today’s powerful Content Management Systems! Besides managing text content, they can give potentially inexperienced users access to a wide array of website manipulation features. Despite good intentions, CMS users may make changes to a site with no understanding of how those changes will affect other aspects (e.g., functionality) of the site. Support people sometimes find it difficult to trace problems back to CMS users’ actions. The possibility of errors on the site increases when there are too many administrative users. Assign more ‘basic’ roles to staff who only need to edit content, etc., and limit the roles and permissions to one or two key people.
Various issues: Your site can behave differently because of issues such as hardware failures, viruses, and firewalls. Besides fixing the actual problem, diagnosing and fixing any website problems can take some time. There can be some delay in figuring out what is wrong depending on what the problem is. There are times when it takes longer than the fix itself.
Our client’s issues must be resolved efficiently and quickly when working in customer service. The kinds of projects we deal with and the problems they present are almost the same everyday.
These are some of the most common causes of poor web performance, and we’ll cover them in this article.
1. Messy Code
2. Broken links
A broken link does not work on your website, whether it is a link to an external site or an internal link. A broken link will take you to a 404 page, where you’ll see a message explaining that the page wasn’t found. It is problematic to have broken links for several reasons. If a link doesn’t lead to the destination the visitor expects, visitors will be frustrated. You and your brand will be negatively impacted by this. Visitors can’t trust the quality of your brand if you can’t maintain your website.
Search engines can also see broken links as an indication you don’t have an up-to-date website. Rankings in search engines can be affected by this. It will take less time for your website to be exposed when your rankings decline, so fewer visitors will visit your site as a result.
3. Page loading takes a long time
Trying to load a game takes forever (remember the ZX Spectrum? You could make a cup of tea and still not be able to play the game). You’ll be penalized by Google for doing this! Most often, large image files cause problems, and the solution can be as simple as reducing the size of your files! Tinyjpeg.com is a great tool for filing and crunching images. If you prefer to resize images automatically, you can invest in CMS software.
4. Outdated website design
There is enough change in web design trends to keep you up to date. Your website will look outdated and unprofessional if it hasn’t been updated for years. New customers will not be attracted to your company in such a situation. The difficulty of navigating your website, the lack of information, or the appearance of your website will make people untrusting of you. Professionally representing your brand and reflecting the credibility of your company is essential. To convert visitors into customers, your website must adhere to modern web design standards. In addition to our professional web design services, Internetdevels also creates websites that follow the latest web design trends.
5. Ineffective SEO practices
Nowadays, every company performs SEO. Various techniques are used in search engines to rank, but some businesses either use outdated techniques or lack the technical expertise to do it properly. Despite this, SEO is one of the most common website problems and is perhaps the most dangerous one today due to the information age we live in.
You can fix your website issues by investing in SEO, but you can also show your business to your customers by investing in SEO. There is no one-size-fits-all solution when it comes to SEO since it is an ongoing process.
Your copy needs to be good, you need to hire a qualified SEO expert, you need to identify what keywords you need to rank for, and you need to continue posting content. It is important to learn SEO, but it is also a living experience, so you will never be finished learning it.
6. Content that is poor
Video content is preferred by most people, but the good text can also be effective. At best, a poorly written copy will negatively influence the outcome of your video, no matter how well it is produced. Many companies aren’t interested in investing in good copy material.
Consider, however, that SEO (more on this in a moment) would not be possible without a good copy. In any case, what does it mean to write good copy? Your copy should be able to demonstrate both your expertise and provide examples of community problems and solutions. Your copy will generate more leads continuously if it is well-researched, engaging, and search engine-optimized.
7. Poor mobile user experience
Since mobile devices are more convenient and faster than computers, more and more people are browsing websites with them. Smartphone screens are smaller than larger screens, so a webpage appears differently on them. You must ensure that your website works perfectly on tablets, smartphones, laptops, and desktops in this particular case.
We lost a lot of potential customers when our clients were faced with such problems. For this reason, you should invest in mobile responsive design to improve the user experience for your visitors. Your website visitors will remain on your website longer if they have it.
8. You don’t have a responsive website
A variety of devices are used to browse the internet. Whether they’re using a desktop, laptop, tablet, or smartphone, they expect a good experience that’s tailored to their devices. Your design should be responsive to accomplish that.
Each screen’s size, shape, and orientation will be taken into consideration when creating a responsive site. A website without these features is probably going to present a poor user experience to visitors. Sales and inquiries are rarely impacted by poor user experiences.
9. Calls to action don’t work
Many website owners underestimate the importance of a call to action. If the next step isn’t clear, potential customers won’t take it. Potential customers wonder if you care about them buying your product or service. The call to action usually comes with an incentive for the customer to take action, such as becoming a subscriber, downloading something, receiving special services, or liking/sharing your page. But it should not be too intrusive. It is possible for visitors to become discouraged by this and leave your site entirely if they experience this during their browsing experience. Increasing your key goals without losing customers is possible with a relevant and valuable offer.
10. Certification & Security Issues
You shouldn’t assume that you won’t be vulnerable to security threats just because you’re not a big corporation. The security of smaller businesses is often inadequate these days, which causes hackers to target them. Not only can insecure websites lead to compliance issues, but they could also lead to a PR nightmare that would damage your brand’s perception. Your visitors’ data will be encrypted between your site and their browser with the installation of an SSL certificate (resulting in the HTTPS protocol).
There will always be a time when a website will crash. There is no way to avoid it. You should stay calm and be patient when you are faced with this situation. Identify someone who can help you restore your website if your service provider is not able to.
You should do some research before you launch a website so you know what to expect. Many websites encounter problems online due to poor optimization, but Google can help you avoid them by providing tools for optimizing your site. Getting your site up and running again as soon as possible is key when dealing with a website crash.