Should Your Online Magazine Launch a Mobile App?

Should Your Online Magazine Launch a Mobile App?

In the past few years, digitized data has played a pivotal role in impacting consumer roles, influencing market propensities, and driving business potential. Through its evolution, it has been tailored to cater to changing resource usage traits and consumption patterns, as well as validate better ways to connect businesses and people with the latest news and information, which can be applied and utilized for different purposes.

Due to that, if you want to run your magazine successfully in today’s market scenario, you cannot do that without including a digital component to it. Mobile devices and online communication, as well as the increasing use of mobile devices, account for this trend.

According to a Gallup survey, about 90% of American adults spend most of their media time with mobile applications. On average, each user receives a message about once every hour if you measure the frequency.

The New York Times recently registered 10 million downloads of its newspaper app, which further indicates the popularity of e-magazines. Time Mobile and The Guardian each have over a million, while USA Today has 5 million. A second study emphasizes the fact that some young people prefer electronic gadgets to traditional methods when it comes to accessing information.

Why does your magazine need a mobile app?

App development is a time-consuming and costly process. As a result, any business that decides to make its app’s requirements absolute ensures the app’s income potential. And, as a lesser-known journalistic agency, your company’s distrust is understandable.

Is it possible for the corporation to recuperate the cost of developing the app? Is the app appealing to customers? Is app monetization going to ruin the user experience? Which kind of app monetization is the most profitable for news apps?

Before developing an app monetization strategy, every company’s marketing staff must answer these critical issues.

But you’re in luck today since we’ve already done the majority of the work for you. Let’s look at some of the most compelling administrative and financial reasons for developing your app.

Brand recognition and relevance

Your magazine’s website establishes a public presence, but an app establishes a brand for your product.

And why is it the case?

The majority of users nowadays choose to browse on their cell phones. Because of this affinity for mobile versions of websites, a mobile app is an excellent idea. Furthermore, through push notifications, live assistance, and other features, apps offer a personal connection with the user.

With that in mind, combining the use of your app and website will boost the popularity and relevance of your magazine in the business.

Expanding the audience

The app’s user base grows as it becomes more popular. And, because the app users are a new demographic, your magazine’s audience grows. Even if the app is downloaded by the same users, its popularity in the Google Play Store will propel it to the top of the entertainment and news category.

The advantage in the marketplace

At the moment, most businesses are hesitant to invest in magazine apps. This gives your publication a chance to show its influence over a large audience.

Taking advantage of an underserved market will help your company generate income. Any news or entertainment outlet that can fill this hole will become a major news source. So, why not make the most of this once-in-a-lifetime chance?

The user experience has been improved.

Apps, as previously stated, allow direct access to content and exciting features that a website cannot. Users can get their daily (or weekly) entertainment fix right away.

Users may also modify apps using pre-installed themes and receive helpful advice on how to operate the app. At the same time, regardless of location, you can construct a personal chat channel with users.

Most crucially, consumers may use their cell phones to make in-app purchases and app payments. Because of the privacy concerns involved with browsers, most users choose to make purchases through apps.

More effective marketing channels

The era of ‘standard marketing’ has passed us by. We’re not even talking about commercials on television and radio. For modern users, those types of marketing are mostly unsuccessful. Furthermore, modern businesses do not see them as revenue generators.

Users nowadays have short attention spans; therefore, you’ll need to start with tailored mobile ad forms. As a result, these new mobile advertising approaches give more revenue-generating marketing channels.

Don’t worry about the app’s development costs you’ll be able to recoup them quickly with adverts. In fact, employing any native or video ad as part of your app monetization strategy will enhance your income.

Furthermore, app data displaying user analytics will provide essential insights into effective business expansion tactics for your company.

What additional features can you add to your mobile app later?

The characteristics listed above are essential for any news organization’s mobile app. You don’t have to stop there: collaborate with app developers to come up with even more eye-catching mobile app add-ons.

Users’ interest in all mobile apps is piqued by these in-demand features.

  • For tailored article suggestions, use an AI algorithm.
  • Statistic reading
  • Text-to-speech
  • Mode for the night
  • Notifications through push
  • Translation via the internet
  • Banners with factual information

Mobile apps with AI track the user’s interests and recommend publications on such themes. Simultaneously, the AI collects information on reading statistics and activity over a period of time. As a result, AI features must be prioritized.

Push alerts and theme customization capabilities are great enhancements to the UX. After all, you need to be informed about breaking news as soon as it occurs. In addition, users who want to avoid glare from bright colour schemes should select the night mode.

Translation services may be useful for non-native language speakers who want to watch the news in their own language. You have the option of providing multiple language versions of the same article. Additionally, using the text-to-speech widget is a more convenient option than typing.

Above all, the contemporary social context necessitates a firm difference between fact and fiction. With the rise of fake news and alternative facts, a feature that can verify the facts expressed in a news story is required.


In other words, if your software has a high-value proposition, you can monetize it. You’re constructing a revenue-consuming app that will lose money if you don’t monetize it. Furthermore, mobile apps increase brand awareness and drive client participation. You can also gather vital data on your user base, giving you a significant competitive advantage in the market. Most significantly, in addition to app sales, you will make a lot of money.

You can only make money with your app if you use the correct app monetization approach. To increase your income, use the same app monetization tactics as top competitors like The Economist. Plan your app’s revenue strategy, balancing app purchases and mobile advertising.

Finally, talk to marketers and developers about app monetization to figure out what features are typical and in-demand for newspaper mobile apps. You can either use a subscription model or make your program freely available for download. In any event, don’t go crazy with your money.