Mall and Retail Loyalty Program
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Project Overview
Our client owns income-producing real estate that is primarily used for office and/or retail purposes. They were looking for a Loyalty and Reward Program for their City Mall. The program should provide a common reward platform for all merchants. They were looking for a cardless reward system that could allow their shoppers to earn reward points as they spend in the mall.
They could then redeem the earned points as vouchers and utilize those vouchers. They also wanted to use the same platform to provide information about ongoing offers, happenings, and events in the mall.
Some of the primary requirements were:
- A loyalty program and rewards program was needed by the City Mall.
- All merchants should be able to access the same reward platform.
- The mall was searching for a system that would allow its shoppers to earn reward points by spending in the mall.
The challenge we faced
One of the core objectives of the project was to provide a cardless loyalty program so the main challenge was validating the shoppers. Also, the merchants were using different POS systems so validating the purchases made and awarding the respective reward points to the shoppers was also another challenge as integrating to all the different POS was not feasible. Making the redemption process as easy as possible for the shoppers was another challenge.
The solution we came up with
Our team at E2logy is dedicated to meeting the toughest of challenges so that exceptional digital solutions can be created. Listed here are a few of the challenges we faced when developing the business solution.
- E2logy team understood the underlying challenges and after a lot of brainstorming, came up with a mobile application-based loyalty platform.
- The mobile app would act as a digital loyalty card for shoppers.
- To overcome the challenge of validating the purchases and awarding the points, the E2logy team proposed using the mobile app to allow the shoppers to click the pictures of their receipts and submit them for verification.
- The client team was provided with a backend using which they can review and approve/reject the receipts.
- The system will then automatically award the points based on approval.
- The platform also has an easy-to-use content management system that allows the client team to manage ongoing offers, happenings, and events.
The Result
As part of its loyalty program, the platform introduced a Cardless Loyalty program that allows shoppers to shop across any merchant and earn rewards points without having to carry a physical membership card when making purchases. You can earn rewards by uploading your purchase receipts from anywhere.
Furthermore, shoppers can redeem their earned points against e-Vouchers, which can be used at any store in the mall. The client was able to offer a beautiful customer experience and run customer-focused campaigns with the help of the platform.