To outrank your competitors, you must first understand how they got there. A competitor might have got there by spending billions of dollars towards their marketing strategies or by having a superior information architecture which enables users to find their products with utmost ease and convenience.
There could be a countless other factors that might be responsible in giving your competitor’s online stores a higher rank than yours in Google. Once you are able to find that out, you could take relevant steps in outranking them. Here are a few tips for the same:
Write keyword rich product descriptions– When describing the products listed in your online store, you should use words that people and buyers actually use while shopping for those products. Use the correct keywords by doing a thorough keyword research. Make sure to use less competitive keywords so as to rank high in Google. You can discover the right keywords with Google AdWords Keyword Planner.
Find sites within your niche that do product reviews– Find websites within your niche that do product reviews and that have an active audience. To find such sites, you can use the following search queries in Google: your product or category review <space> your product or category giveaway.
Internal link building– Use keyword rich anchor text internal links throughout your site to help users and Google find your top products and categories. However, do not overdo it by using it on every single internal link as this could result in a lot of penalties from Google. Keep your internal links relevant. You can also consider using good breadcrumbs on your site.
All URLs should be SEO friendly– Products and product pages having anonymous ids in their URLs rather than the product names get uploaded in big masses. This can affect the sales of e-commerce sites and could also pose difficulty for search engines to recognize products. Using real words rather than a page id or product code is considered more SEO-friendly.
Plan your site architecture– A site architecture forms the structure of your site and help users navigate your site. It should also be SEO-friendly. Segment your products into appropriate categories so that they are quick to find. This will also make it easy for Google to crawl your site and find your important products. However, avoid over categorization or adding unnecessary subcategories so as to not confuse your users.
Site should be mobile optimized– Just having a responsive website isn’t enough these days. In addition to the website looking attractive on mobiles, mobile conversion should also be made easy. For this, you should continually test mobile experience of your e-commerce site and see if there is any room for improvement.
Loading speed should be high– Eliminate all unnecessary elements from your site that might be slowing it down since slow sites damage user experience and are extremely bad for SEO. Site load speed is considered as a ranking factor. Run speed tests frequently and solve any underlying speed issues. E-Commerce website development companies ensure that the websites do not take more than three seconds to load.
Your site should use HTTPs– HTTPs make your website more secure for users as they fill out sensitive information while purchasing products from e-commerce stores. HTTPs encrypt the data and add extra layers of protection to all such sensitive information that users fill. This kind of security matter to not only users but Google as well. And thus, it is important from SEO’s perspective.
Well optimized and quality content– Content is considered as a core part of SEO. Use rich, insightful, unique, original, and valuable content for your page. To rank well on Google, you need to place good content throughout your website including your homepage, category page, product page, and all others. Do not copy manufacturer descriptions since Google will see this as duplicated content and might put penalties on you. Your must showcase your products in the best possible light. Have an effective content marketing strategy for your site.
Optimize your product images– When the volume of images on your e-commerce site has hundreds of product pages and even more product images, all the images should be properly optimized and utilized to improve your rankings in search engines. Image optimization is also important in grabbing customer’s attention in online stores because that is practically the only thing they rely on while making purchases.
Get rid of duplicate content on your site– To maximize your on-page SEO strategy, get rid of every piece of duplicate content on your site. Since there is vast volume of products available on e-commerce sites, having duplicate content becomes unavoidable. Therefore, it is important to identify all duplicate content on your site with the help of crawl tests. This will help you improve your organic search results considerably.