“The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality.”
Mobile app development has come a long way and life without them cannot be imagined now. Can it? From the simple task of messaging your friends to complex tasks of booking trips, doing calculations and what not, mobile apps have become a necessity.
Here are some factors to consider while getting your mobile app developed:
Users should find it easy and comfortable while interacting with your app. For this, you can make the bars, tabs, and all other clickable buttons with precision, keeping in mind the size of their fingers. Make sure to all the micro interactions are seamless.
You app’s launch screen
The basic goal of your launch screen should to make it load as quickly as possible without any unnecessary lag. Include an image representing your brand or some element representing your brand. The launch screen should be uncluttered so as to give your users a seamless experience into your mobile app.
Platform for your app
When choosing the platforms, decide what country the app will release in and what operating system the target audience mostly uses there. Based on that, you can choose the operating system for your app i.e the OS that you app would run on. After deciding the operating system for your app, follow the guidelines and standards of that OS religiously while getting the app developed.
The type of analytics you need in your app
Analytics would help you know your users better in terms of their habits, buying behavior, etc. this could help you collect data related to your users, which could be further used to improve the performance of your app and engage your users better.
Decide the level of security you want in your mobile app and clearly communicate those needs to the app development agency you hire to integrate such features in your app in order to maintain the kind of security needed for it. A competitive mobile app development company will secure your app’s code with encryption, test it for various vulnerabilities, secure it on the backend, use authentication and authorization technology, works on a solid API security strategy, and much more.
This is a serious issue you should consider before getting your mobile app developed in order to make sure not to trouble your users or irritate them with flashy colors that are uneasy to the eyes and result in difficult readability. Some pro tips: choose subtle colors, use them sparingly, try using contrasting colors that are not too flashy, font size should be of right size, do not use too many different font faces. The ultimate motive here should be to support user readability.
Your app’s target audience
Make sure to study the demographics of your target audience to understand their habits, trends, likes & preferences, etc. Knowing your target audience well would be an added advantage for your mobile app development process. Because, obviously, you would be able to incorporate features and functionalities into your app according to their preferences, etc. This would make your app an instant hit among them.
Consider the navigation you want for your mobile app. It should be simple, intuitive, and exciting at the same time. Your users should be able to easily figure their way around in the app and easily find things they are searching for. A competitive mobile app development agency would suggest on the best navigational elements for your app.
Decide what category your mobile app falls into. Look for the direct competing apps in the same category. Take a good look at these apps, including their navigation, features, functionality, user experience, etc. Pick out the things you like the most or you can also put something unique in your app which you didn’t find on any of the competitor apps. This would help your app look distinctive.
Your Objectives and Goals
Why does your app exists? What problem does you app solve? You should be able to answer these questions in your mind quite clearly. This would help you be clear of your app’s purpose. Communicate this to your app development agency so that they too have a clear idea about your app’s goals and objectives.