Whether you are a novice or a professional web designer, it may occur to you that even after putting grueling efforts for designing an excellent website, you finally notice a mistake, prominent enough to mask all your hard-work. In this digital age, websites play a crucial role in driving the businesses towards success and to draw customers towards its products and services, a great website is must. However, even a small mistake could impact the business drastically. With so much competition in the market, a disorganized and unprofessional website that doesn’t live up to the expectations of clients may upset business prospects and lose clients forever. There are certain common mistakes that web designers tend to make which, if corrected at the right time, can save a lot of time and effort.
Here’s a list of common mistakes web designer make that can be monitored and avoided during the designing procedure:
Disorganized Content Layout
The content of the website is an important factor that draws traffic and its faulty structuring could be detrimental. Users mostly scan through the information provided and focus on the points of interest. Headings, sub-headings, keywords, bullets and paragraphs should be arranged properly, avoiding inaccurate, insignificant or out-of-date content. Each web page must have an appropriate title and sometimes designers forget to name the web pages.
Some web designers get carried away with excessive creativity and create different designs for different web pages within a website. This not only confuses the users but also gives an annoying experience to them. Even though the interface has an attractive design, consistency in the web pages is important to keep the users attracted.
Creativity must not mask the purpose of the website. Many websites use bizarre font styles and sizes making it difficult to read the content. An eye catching user interface is important to grab the user’s attention but the text size, font and color schemes must be chosen carefully to make the reading comfortable.
Within a website, navigation must be smooth and effortless. There isn’t any standard formula for navigation but it should be so designed that the users can find their way around the website easily. Dead links should be removed from the web pages and hyperlinks must be prominent among other texts. A grave mistake that some designers make is to place a link on the homepage that directs the users to the homepage.
Web designers often leave orphan pages in the website that lack any link to go to the home page. Every page in the website must have a prominent link that directs the users back to the home page. If a user likes a particular web page and forwards the link to his friends, then the page must have a link to “Home” so that the new users can visit it for more information.
No Links with Social Networking Sites
Social networking sites play a significant role in boosting businesses. Every business these days have pages in Facebook, Twitter, Google Plus and other social networking sites and the website must be linked to such sites for deriving full benefit. If you forget to link your website with the social networking sites, its a grave mistake. These sites can only benefit you if you provide the users easy ways to move from one site to another. This also helps to drive more traffic to the website.
Slow Loading Time
Websites that take too much time to load are more likely to bet abandoned by the visitors. Studies have shown that online shoppers, on an average, wait only for four seconds for the website to load before clicking away.Using heavy images, animations and flash based graphics result in slow websites. Although such features add creativity and innovation to the websites, its more important to keep the website lightweight.
Many designers miss out the significance of white-space in web pages and try to cram as much content as possible in a single web page. This results in a cluttered page that is difficult to read and understand. Design and creativity should be so shaped that all the content on the web page can breathe.
No Search Bar
Be it a corporate website or just a blog, it must have a search bar. Every website contains a lot of information and a search bar, placed at a prominent place, helps the visitors to navigate easily, saving time. Visitors searching for a specific information in the website, which lies at a not so prominent place, can use the search box and find it quickly.
Before launching the website, it’s important to test it on as many devices as possible. Responsive web designs are the demand of this era as people use multiple devices and expect the same user experience across all of them. Thus, web designers must test the websites on all popular devices and optimize their performance accordingly.
These are the common mistakes that web designers make, which can be avoided by paying a little extra attention. So, the next time you embark on a web design project, keep in mind these common blunders so that you can direct your efforts only towards creating flawless web designs.