Food Delivery Mobile and Web App Development

Many of us cannot live without the convenience of food delivery. Recently, ordering food online and having it delivered to your home rather than having it delivered outside seems much more convenient. There has been a tremendous increase in demand for food delivery apps like Uber Eats, Grubhub, and Grab (Southeast Asia) during the past year. Due to security regulations and lockdown, people cannot eat in restaurants and diners.

Having become an immediate hit on the Play Store and App Store, these apps prove to be a business idea poised for success. Therefore, now is the perfect time to launch your very own food delivery service.

Why is an app so necessary for food businesses?

Mobile apps can help you stay ahead of the competition by increasing user convenience, eliminating the need for computer use, and enhancing the user experience. A mobile-friendly website can help you attract new audiences of people who like to use their mobile devices for everything.

Your employees can also use your mobile app to get directions, set delivery times, amend orders, and keep track of all delivery steps through the app.

How do you get started with creating your food delivery app? Let us find out.

How does this On-Demand Food delivery App work?

You should start by collaborating with nearby restaurants and food vendors if you want to create a food delivery app. You can then offer users the choice of over twenty different cuisines. Restaurants and firms must work together to make these apps successful. Food delivery mobile applications should be built as one unit that works together.

Many entrepreneurs do not know what determines food delivery app development costs, so they are hesitant about starting such a business. Costs are determined by factors such as how many points of interaction there would be. Here is how it works:

  • User Search: The user chooses a dish from a list of restaurants. To make the decision-making process easier and more effective, our experts add various filters to the application.
  • User Confirms Order: An order is confirmed, and a method of payment is selected. In-app payments can be made using COD, credit cards, debit cards, e-wallets, or E-wallet integration.
  • Restaurant Confirms the Order: The user confirms the order with the restaurant once the process is complete and shares an estimated timeframe for when the food will be delivered.
  • Restaurant Prepares the Food: Delivery of the ordered food is handled by the restaurant.
  • Valet Is Assigned: Your delivery valet is assigned to your order as soon as the food is prepared.
  • Valet Collects Order: In most cases, the valet will collect an order once it has been prepared, and then deliver it.
  • Order Delivered: Upon delivery, the valet will take care of the order.

Food Delivery App Development Challenges and Solutions

The basic marketing challenges are another aspect of your business that may cause you to guess your investment in food delivery app development second.

1. A competitive Market Could Be Scary

Establishing a foothold and your ground in the market may be challenging with some of the big names already present. It can take time to accumulate in the market, but you need interesting features, prompt responses, and credible services to be successful.

2. Partner with Various Restaurants

A few big names have already partnered with restaurants and shared profits with them. The restaurants will find it increasingly difficult to build new collaborations as time goes by. It will be a challenge to convince them to collaborate with you. Partner with fewer food delivery apps and reach restaurants that do not use a lot of food delivery services.

3. Building an Impressive and Stable UI/UX

Your developer must give attention to the transitions between the various panels when developing the app. If one can make an app easy to understand and with clear transitions, one can surely improve its popularity and functionality.

4. Choosing the Right Set of Features

The development of mobile apps for food delivery can present another challenge. A highly competitive and revenue-generating app only requires a set of features that will have a strong competitive edge.

5. Right developer Can Change the Game

Hiring the right developer is the first step to getting a business online. They can inform you of the latest trends in tech. Study their market value and client testimonials. These are some factors you should consider when looking for a contractor.

6. Choosing the Right Business Model

Business models also play a role in determining the cost of a food delivery app. You can find here several ways that you can use your food delivery app idea from app developers. By addressing these challenges, you can ace the food delivery app market like a pro.

Types of Food Delivery Mobile and Web App

You need to understand that food delivery start-ups are currently dominating the market if you are thinking of creating an app that delivers food.

1. Aggregator Food Delivery Apps

Restaurant apps are serviced offered by second platforms through which customers can connect to restaurants. Customers place food orders through these apps and the restaurants receive them. Their responsibility does not include delivering the order to the customers. Restaurants are responsible for that. Apps like this are only useful for big restaurants with integrated delivery systems since they do not include logistics support.

2. Apps with Logistics Support

Furthermore, the previous features, this model offers delivery services as well. Food is transported from the respective restaurants to the doorsteps of customers by third-party delivery personnel. They are also suitable for small-scale restaurants without delivery services, which offers a better market potential for these types of apps. App aggregators cannot make a profit due to their business model. As a result, if you would like to develop a popular food delivery app you must follow this strategy.

3. Dedicated Restaurant App

A food delivery application like this can be beneficial to your restaurant business. A delivery system already in place at an established restaurant will suit it. An exclusive app allows their customers to order their favourite dishes quickly and easily. The company gains the opportunity to reach a larger audience simultaneously.

Food Delivery App – Restaurant Panel

Restaurant owners will also have to register and log in to the app directly, and they must submit additional information to confirm the business’ authenticity. By creating documentation on the food delivery app, the developers will be able to explain to restaurant owners how the app will work.

  • Dashboard: Upon creating an account, the restaurant owner is redirected to the dashboard, which is their home page. For a better understanding of how everything is going, they can monitor the pending orders, completed orders, and those which are in transit.
  • Accept or Decline Orders: Food delivery apps are mostly developed to ensure food will be delivered on time, as this is crucial for their success. In the event of a delay, a customer may cancel an order and count that delay as a loss, which can negatively impact the reputation of the company. The driver is the only one who can accept or reject the order, since not all restaurants offer delivery.
  • Manage Restaurant Account: Owners of restaurants can create an account by adding photos, names, logos, food images, hours of operation, minimum order quantities, and menus with prices and delivery times. The owners can also offer specific discounts for specific items. It affects how much an app costs to develop.
  • Payment: Depending on the preferences of the user, users can use banks, PayPal, Wallet, etc., to make payments. As well as displaying all the history, you can also display daily revenue reports.

Food Delivery App-Rider Panel

Whenever a customer asks us how to create a food delivery app in India, the first thing that we ask them is whether they would like riders.

  • Login: Riders will be able to log in using login credentials provided by the admin.
  • Order Request: Orders will be assigned to locations based on the customer’s location when placing an order. Order-specific information will appear for every order, including the order ID, name of the customer, and delivery address. A delivery request can be accepted or rejected through an application. They can also enable customers to view their information if permitted.
  • Order Delivery: Once the customer’s order has been accepted, he/she will deliver the order to the customer and complete the process. The order status will be maintained every step of the way, for example, concerning when it was placed, packed, or delivered.
  • Order History/Logs: Upon accepting the customer’s order, he/she will deliver it to the customer and complete the transaction. Throughout the process, for example, when an order is placed, packed, or delivered, the status will be kept updated.
  • Call/Chat: Integrated in-app calling and messaging features are included in the Zomato app development costs. The delivery person and customer can communicate more easily as a result.
  • Push Notifications: If there is an update from the restaurant panel or customer panel, the delivery boy will receive a push notification.
  • Wallet/Get Paid Offline: Weekly or monthly, the admin pays the delivery person. The delivery boy can receive payment in an in-app wallet or a bank account if he has an in-app wallet.
  • GPS Tracking: The restaurant and the customer need to track the location of the delivery boy. GPS tracking also lets the customer know the exact location where to meet the delivery boy.
  • Transaction History: The documentation for food ordering apps must include this crucial element. Within a few seconds, the delivery boy can view his past transactions and ascertain his total earnings.
  • Online Support: Your app should have this feature. A delivery boy may contact the support team in case of numerous difficulties, which could need immediate attention.
  • Google Map Navigation: Identifying the address of the customer and being able to navigate to his location through Google can be beneficial if the delivery boy handles delivering the order.

Food Delivery Mobile Application – User Panel

After successfully downloading and installing the app from Google Play or Apple App Store, customers are required to register and log in to the app.

  • Login: You can integrate your Facebook or Gmail account with our login process to make it as easy as possible.
  • Location: It is highly important to choose a location when it comes to developing a food delivery app. According to the user’s location, a list of available restaurants is displayed, as well as an estimate of delivery time.
  • Homepage: The importance of the homepage, as well as its features, must be well studied when developing an app like Zomato. Show off nearby restaurants, favourite dishes, and other information on your app that your customers might find interesting.
  • Menu: A mobile food aggregator app features this feature as well. Customers can review their order and other details before submitting their payment.
  • Set Pickup on the Map: If you want to have the app recognize your exact location, you can either manually enter your pickup location on the map or use GPS to automatically pick it up.
  • Payment: The final payment is made once all has been checked and verified. Choose the best method for each user from among the many available payment methods.
  • Review Screen: As part of the cost of developing a delivery app, a review section will already be included. Customers can review individual restaurants and leave detailed comments.
  • Past order: Make reordering easier by displaying past orders in the app.
  • Offers and Discounts: Let your customers know what offers and discounts are available at their favourite restaurants. Delivering apps should include push notifications as an important feature.
  • Contact Information: If a customer must contact the restaurant or a rider must contact the restaurant or a rider must contact the customer, ensure the information shared for clear communication is updated.
  • Track Delivery Boy: Get real-time information about the delivery boy’s exact location.
  • Search: Apps that deliver food on-demand must include this section at the top of the home page. Price comparison is key when looking at food delivery apps. We need to let users deliver a specific dish with a variety of prices and search by food name.
  • Refine Search: Furthermore, entrepreneurs and firms can also utilize filters to filter things like delivery time, reviews, and prices, and the list can be sorted by users’ preferences of ascending or descending price order.

Conclusion

This is certainly a long read. Take advantage of it to increase your revenue and take your business to new heights. In a market where Zomato and similar applications have been around for years, finding a way to compete is pretty challenging. Deliveries of food will continue to grow in popularity in the future. Technology provides many advantages, and the best option is to use a mobile app to be competitive. You can optimize your business when you let your customers order food from anywhere.

Grocery Delivery Mobile & Web Apps – Every detail that you ever wanted to know

There is no question that on-demand grocery delivery is growing, and it is not wrong to predict that it will be a profitable industry in the future. Using grocery shopping apps is the easiest and most convenient way to do grocery shopping if you do not want to go to the store yourself. The online supermarket sector has gained momentum because it provides convenient grocery shopping for customers with no need to travel to the store. Listed below is an article that can help you prioritize things for grocery delivery apps.

Why Build a Grocery Delivery App?

Developing grocery delivery apps may sound cliché, but the idea is quite popular today. An important factor contributing to the idea’s popularity is the overall ease it offers to the customers. In addition, the cost of developing such an app is low, which guarantees a high return on investment compared with other initiatives.

The following are a few reasons why mobile applications for grocery delivery are becoming increasingly popular.

  • Saves Time and Energy: Any app delivering groceries to users makes the daily chore of shopping easier. As an alternative to standing in long lines for bill payments and carrying heavy groceries, customers can spend their time doing something more engaging and productive.
  • Upgrade Your Brick and Mortar Service: Local supermarket owners cannot ignore the trend if they own an offline location. With a little investment, you can increase your customer reach by finding a grocery delivery app development company.
  • A sustainable business model: This can be a good start-up business if you have a limited budget and need to start a new company quickly. It depends on the features you include in the app as to how much an online grocery app will cost.
  • Easy access for customers: People now have easier access to groceries at their doorstep with online grocery delivery services. Additionally, the new standard is easier to implement because the efforts are reduced and the new normal is made easier to practice.

Types of Grocery Delivery Mobile App

1. Aggregator Apps

Aggregators usually build apps that connect several retail stores to find groceries at a competitive price. Users will be able to browse superstores and departmental stores that have been linked up. With the new application, users can order certain groceries, choose the payment method, and quick checkout. You can expect a convenient and easy process.

2. Marketplaces Apps

Buyers can place an order for a particular item by listing their store or grocery products. Deliveries of groceries from the seller to the buyer will be handled by the marketplace owner. Market owners earn income by charging commissions on transactions that take place on their marketplaces. As well, different types of deals, discounts, rewards, and coupons may be offered to lure customers to the marketplace.

3. Single Store Apps

When a single store app is used, the grocery owner commissions his branded app and supports it all, from keeping the menus updated on the website to delivering orders to customers and collecting payment.

4. Grocery chains Apps

Walmart is a great example of this business model. All order details, requests, payments, users, and many other things are managed by a single store. It has very sophisticated ways to deal with its customers. The chain supplies groceries via apps integrating aggregators and single stores.

5. Dedicated Grocery Delivery Apps

One day, perhaps, if you own a grocery business, you will think about developing an application. You must deal with several mobile shopping stages, such as making sure your app works properly, revising online menus, and managing in-app and in-store payments. If you are familiar with such cases, you should know that the number of owners’ commissions will solely depend on the quality of particular grocery business and the application for a shopper’s list. A different classification can result from considering the interface issue.

Features of a Grocery Delivery Mobile App

For Customer Panel

  • Register/Login: A customer should be able to fill in basic information quickly, such as name, address, email, etc. Completing these details should make it easier for customers to log in. Social media platforms should also be available for registering.
  • Browse Products: Food items and grocery items can be searched by customers to select the products they want.
  • Advanced Search/Filter: Powerful and yet simple, this feature is essential. The app must offer convenient item searches for the user. App developers need to provide a variety of filter options so that users can find their desired items faster when browsing the grocery list.
  • Payment Mode: Customers feel safe and secure having the choice of applying for debit/credit cards, Google Pay, and UPI payment methods integrated into their billing software.
  • On-time Delivery: Delivering the products during the scheduled time and date is an integral part of the application.
  • Tracking Order: SMS and mail alerts should be sent to the customer, and they should be able to discover the status of their order in real-time.
  • Customer Support: It would be great if bots were integrated so they would instantly answer all users’ questions without humans getting involved.
  • Modify Settings: It should be possible for users to change settings, which is they should be able to change things like contact numbers and email addresses.
  • Review and Rating: Feedback for products received from stores can be left by the customers. The overall experience will improve as a result.

For Store Manager Panel

  • Locate Store: Managers can move their stores to maps, where through the maps customers can search closed stores and make their purchases.
  • Store Pickup: The Grocery App can be used to place orders and pick up orders at Grocery stores. As a result, customers will be able to do more offline grocery shopping.
  • Managed Profile: Managers have full responsibility for managing store profiles. At any time and from anywhere, they can change or update their contact information, including Name, Email Address, and Phone Number.
  • Live Tracking: Using GPS tracking or Google Maps, the store manager can keep an eye on the actual location of the driver, in real-time.
  • For Admin Panel

    • Dashboard: This can be considered as an all-in-one solution for tracking and managing all grocery orders. This allows the business to work credible and smoothly.
    • Management: A chain of multiple stores is best handled by this application. You can keep track of all orders and customers from a single location.
    • Interaction with the store owner: The Grocery Delivery App’s admin panel enables managers to communicate with the app instantly and keep things glides.
    • Product Listing: In the admin panel, you can change the product list and adjust the prices of the grocery products as requested by the market.
    • Manage Customers: To manage customers and keep them engaged, the admin should periodically let them know about their needs and send regular notifications.
    • Payment Management: The grocery business needs to manage all payment models and transparently manage them to achieve new milestones.
    • Feedbacks: Feedback is collected and acted upon by the Grocery Ordering Delivery admin panel to improve the customer’s experience.
    • Here are a few advanced features:

      • GPS Tracking: App development for grocery delivery must include GPS (Global Positioning System). The drivers can find the destination by using the maps, as well as the distances they need to cover. Moreover, every user and admin can be informed in real-time, so everyone is kept informed and attentive to the deliveries until completion.
      • Push Notifications: The push-notification display comes up when the app is not being used. This allows you to tailor your messages and engage your customers at the right time with relevant and personalized content.
      • In-app Calling and Chatting: A feature that allows both the consumer and owner of the store to contact and chat with the delivery boy could be included within the app so that both parties can communicate with them throughout the process.
      • Real-time Analytics: An analysis of data that is carried out as soon as its available is known as real-time analytics. This feature allows to check users’ behaviour, detect fraud, save costs, and increase conversions and profits.
      • Re-ordering: Customers who want to order the same items repeatedly can do so by re-ordering. They do not have to add the same items repeatedly.
      • Conclusion

        Providing grocery delivery through an app sounds like a great idea, but if you do not differentiate yourself from the big names in the market, you would struggle to succeed. Connect with the right technology partners who can help take care of your grocery app and help you earn numerous profits.

16 Years of Excellence

E2logy Software Solutions is a company that provides software development services & develops integrated technology solutions. Using our strategic alliances and technology solutions, we aim to become an integral part of our client’s success. Our goal is to work together to help our clients achieve their strategic objectives while providing them with long-lasting business value.

Our mission is to build on our technology competencies and create value for our customers. We achieve this by focusing on the intersection of our client’s emerging needs and the acceleration of business and technological changes.

The Idea

Our founder, SP Agarwal (Chairman and Managing Director), and Ruchhir Agarwal (Chief Executive Officer), a budding entrepreneur with a passion for developing quality applications for emerging technologies, founded E2logy, India as a software company in Ahmedabad, Gujarat in 2005.

The company has grown and continuously evolved since then. There are many lines of business, and we have a strong global presence. From the start, E2logy has continually and relentlessly focused on outstanding quality. We ensure our services or business stays close to the original customer needs so as not to deviate from the basic requirements. We offer custom integrated digital solutions across the Web, Mobile, Analytics, Cloud, Artificial Intelligence, and Automation domains, as well as assist clients with their emerging needs and the rapid acceleration of changes in business and technology.

We always ensure that the investors are convinced that the business has potential for future growth by pitching the plan effectively. We believe that an innovative and useful product or service is necessary to ensure that it not only succeeds but also solves a real problem and be something people want to purchase. There needs to be a clear understanding of the business, products, and marketing strategies. It is necessary to refine the value proposition.

Taking an active role in updating our strategies, services, and knowledge, our management team ensures we address all the various issues and needs of our customers. To succeed, it is essential to keep our knowledge and information updated as well as relevant. We will be able to remain without being washed away by the latest trends only if we can follow the latest information and trends as well as integrate the old concepts. To this effect, we ensure our services and business fulfill the requirements of both.

The Growth Phase

E2logy has continued to maintain its focus on outstanding quality throughout its journey. Growing and changing from small-scale projects to large-scale, we continued to grow and evolve. We also work for government departments. We started our company from one office which is headquartered in Ahmedabad, India, and now we are globally spread with offices in Washington, D.C, Chicago, Australia, and Singapore, with clients around the globe. E2logy was ranked in Deloitte Tech Fast 50 India and Tech Fast Asia Pacific in 2011 and has ISO 9001, ISO 27001, and ISO 20000 certifications.

Some of our clients include Polaris Industries, MacMillan Publishers, Northwestern University, Sabre Hospitality, Hamelin Brands, PlayPower, ITDC, Landmark Group along with various startup ventures. It is primarily our market presence and customer base that determines whether our company is established. As our business grows and is recognized by customers and competitors, we realize that we are on the right track.

We have highly qualified teams of full-time staffers and a management team of MBAs and business school professors from top schools, including Chicago Booth and Columbia. Through a great overall experience, we aim to achieve outstanding customer satisfaction. Our goal is to keep our promises while over-delivering to ensure that we are always on time without compromising commitments. In the market, we strive to provide very competitive prices with top-notch quality services.

To pursue excellence relentlessly E2logy built and leveraged relationships with the top companies in the world during its entrepreneurial journey. We have developed our values based on our original principles and that’s how we strive to conduct our business every day. Our values determine how we shape our future. Our treatment of one another is determined by how we interact with each other.

Staying Strong

The best solutions can be delivered by gathering the best experts and expertise. We never accept less than perfect. We strive to become an integral part of our client’s success by collaborating with them to achieve their strategic objectives while creating long-lasting business value by delivering and managing their technology solutions. A company needs to improve older services to remain relevant.

As we move forward, we endeavor into new fields, implement innovative ideas, or do both. Our expertise spans various technology domains. We work with clients to understand their business needs and use appropriate technologies for the successful implementation of business solutions. Our team is balanced with mobile & web developers, quality analysts, UI/UX, and HTML designers, experienced in working with a challenging environment. Creative and hard-working team to work effectively for on-time delivery and customer satisfaction.

In short, our journey is a difficult but fruitful one. The main goal and ideal outcome we strive for is to maintain the business and to grow it continuously. In the last 16 years, we’ve successfully delivered many custom applications & integrated software solutions to clients across various industries and technology domains. It is almost certain that we’ve done something similar to what you need.

Developing an e-commerce mobile app with the best UX

The business sphere all over the world has gone through major changes ever since technological developments like the computer and internet have come to the fore. Such advancements have led to the creation of e-commerce websites, which has simplified shopping experience for people in a multitude of ways. E-commerce involves the process where customers buy goods of their need from the comfort of their own home. Unlike traditional form of shopping wherein customers had to physically visit a store in order to go through the products and buy the goods that they need, online shopping or e-commerce makes it possible for them to place orders for products through a computing device that is connected to an internet line.

Role of mobile applications in popularizing e-commerce

It has been found that most of the people prefer to use their mobiles and smartphones when it comes to buying goods online. From carrying out research for the products that they are looking to buy to actually placing orders for them from various stores, most people tend to use their smartphones in order to have the best shopping experience. This has naturally increased the demand for mobile applications that can provide access to different kinds of products online. Most of the populare-commerce stores have their own apps that enable their customers to buy different types of goods from them.

Advantages of having dedicated mobile e-commerce apps

There are a number of distinct advantages of having unique and custom build mobile apps for facilitating e-commerce business. Some of them are discussed below.

  • Mobile apps make it easier for an e-commerce company to transform their business into a major brand of its own.
  • An e-commerce mobile app is much lighter compared to a fully fledged mobile website. This makes it a lot easier for the users to look through the e-commerce shopping portal and the products it has to offer.
  • The e-commerce mobile apps are typically much more user-friendly which also encourages users to explore the products that it has to offer and buy them.
  • Having a dedicated mobile app actually makes it a lot easier for the e-commerce store owners to create a custom shopping experience for the buyers.
  • A unique e-commerce app also allows the e-commerce business owners to study the likes and preferences of the shoppers and therefore makes it possible to offer great product suggestions based on previous search history.

Importance of powerful UX/UI for mobile e-commerce apps

When you are looking to encourage potential customers to buy products from your app, it is important that you need to create an excellent UX/UI that can encourage them to invest in what you have to offer. By creating a great experience for your customers, you can be sure that your app is going to get more popular by word of mouth or sharing. There are a number of things that you need to focus on to ensure a great experience for your customers:

  • The quality of products and services offered
  • Quality of content that is presented to the customers
  • The overall design quality of the mobile app, website or electronic platform used to carry out the sales.

Therefore it can be easily surmised that an effective UI/UX design is key to the success of your e-commerce business app. Companies offering mobile app development services strongly emphasize on creating the best UX/UI as it can lead to the success of your app in the long run. It helps to ensure attractive product presentation, fast feedback, clear and simple micro interactions, easy payment flow as well as a range of other advantages that can make the whole shopping experience a piece of cake for the buyers. A well built UX/UI can also help you to have an edge over your competitors.

It is important that you make sure that of these following features while designing your e-commerce app’s UX/UI.

  • Powerful branding
  • Operational simplicity
  • Smart use of diverse visual elements
  • Complete security of all user data
  • Design offering support to the users without overwhelming them
  • Clear presentation of data through menus and catalogs
  • Scope for users to provide their feedback regarding the goods and services

Designing High Converting Website Pop Ups That Entice Visitors

Ever came across a pop up that is so loud and aggressive that you literally felt it being thrown in your face? Ofcourse, you would have come across many. How do you feel when you come across such pop ups? Obviously not good, do you? Irrespective of whether it is an entry pop-up or an exit one, it will tend to offend and annoy the crap out of users, which will ultimately make them hate your website.

Designing a pop up isn’t rocket science. But, it definitely is an art and ignoring the important aspects & considerations while doing so could surely prove to be a blunder.

Here are some examples of pop ups done right:

  • Quick Sprout, the business and marketing blog of Neil Patel
  • Mashable, a leading media source for digital innovation and online trends uses unique pop ups based on traffic source with tailored messaging. Also, it shows social proof of the site and has a clean design with lots of white space.
  • Mountain Standard uses clean and consistent looking pop ups with clear branding, beautiful photography, and a clear laid our incentive for the visitors.
  • Shinesty, an e-commerce store uses a clever headline which has a touch of humour and engages the visitors well. It uses fun and relevant imagery as well as a clear incentive with strong CTA.
  • Grub Hub, the online food ordering company uses great personality-infused pop-ups with clean and crisp design that have lots of white space and a clearly noticeable headline.
  • Cosmopolitan, the international fashion magazine for women, through its pop ups, offers its visitors something they just want in return for their email addresses, including digital products, secret hacks, etc.
  • Fed by Threads has a stark black and white pop up that draws attention to its offer in an excellent way. It has an uncluttered design which makes visitors immediately notice the benefit they’ll get by subscribing to them.

Here are some features that make a pop-up look outstanding:

  • A clever, actionable headline with a crisp welcome message tends to grab the attention of visitors well.
  • Simple and clear copy tells visitors what value will be received and thus, encourages them to take an immediate action.
  • One of the most important features of an outstanding pop up is how well it conveys its benefits to its visitors. Have a strong CTA.
  • Beautiful photography that is also relevant and aligned with brand is another feature that make a pop-up effective.
  • Pop up color should match the website’s design. Understand the psychology behind colors before choosing them for your pop up and use color combinations that compel users to take action.
  • Use unique fonts to draw the attention of visitors but make sure, you do not go overboard with your fonts.

Types or categories of popups

Pop-ups are divided in various categories or types according to how and when they are presented to visitors. One should be thoughtful enough as to what kind of pop-up to use on the website.

  • Welcome pop ups: These are presented immediately when a visitor arrives at a website. Though they can grab the attention of the users well, they cannot be used on all kinds of websites. You should only consider using this type if you’ve got a sale going in your online store, or some awesome deals/contents, etc, happening on your website.
  • Exit intent: This type of pop-up is shown to visitors when they move their cursors to leave the page and offers a deal that’s difficult to refuse.
  • Behaviour-driven: This kind f pop-up is shown when a visitor performs a certain behavior that’s indicative of something, for example, scrolling.
  • Time-driven: These kind of pop-ups are presented after the visitor has spent a certain amount of time on your site. The logic here is that once the visitor has spend enough time on your site, it would mean that they’re interested in your site and thus, you present the pop-up to offer him more.