Best Practices in Web Analytics

Web analytics comprises collecting, analyzing and reporting of web data with the aim of determining the success of business operations and devising new and more effective techniques to achieve goals faster...


Why Do You Need Web Analytics?

Time and again technology has brought revolutionary tools and concepts to the business arena, offering huge benefits. However, skepticism still prevails around some of them as many business entities are still n...


Real World Applications of Big Data Analysis

Big data analysis has created a lot of buzz in recent times and several sectors have identified that it can be a big game changer. With the increasing adoption of this technology, all the modern industries are ...


How Analytics is Changing the Ecommerce Industry

Ecommerce industry is evolving at a great pace. Being a platform between buyers and sellers, such companies strive to provide a great user experience through their website. However, to get noticed in the sea of...


6 Best Alternatives of Google Analytics

Google analytics is, undeniably, the most popular analytics tool for evaluating website traffic but it’s not the only option you have. Like any other technology, it also suffers from certain shortcomings. Besid...