Dial7 has been providing transportation services in and around New York for past 30 years and with its 900 fleet of cars containing Lincoln Town Cars, Mercedes Benz and Cadillac luxury sedans as well as limousines and SUV s, it rises way above normal cab companies and other transportation carriers. They were looking for a Taxi Reservation solution for their fleet.


Naturally, with such a huge fleet and so many years in business they’d be handling several business calls from their enormous client base. Now, with this huge volume of calls and bookings, chances are that clients might face difficulty in getting a reservation to get a pickup to/from airport or book a car for a trip outside the city. In addition to that, there might be glitches in cancellation or collecting and managing information like how much luggage is the client carrying, does the client require any special type of car or any other special treatment. They need to offer their clients seamless reservation services so that they can get the type of car they want, exactly date, time and place desired.


Since it was quite apparent that all Dial7 clients requiring their services would be traveling to or from a place when they need a car to pick them up, it was a no-brainer that the project required a reservation portal deployed on smart phones for people to use its service in a hassle free and convenient manner.

E2logy started off by developing the iPhone app which would serve as Dial7’s reservation portal. This iPhone app would ask the user to sign in using his Facebook account in order to use its services. Sign in with Facebook is a very popular and convenient feature these days. Since almost everyone has a Facebook account these days, it gets them past the registration process in seconds. However if anyone who doesn’t want to opt for that alternative, they can create their account by going through the sign up process and register themselves explicitly in the system.

Once they are done with registration and sign in, they can either check their reservations or create a new reservation and book a car. They can also go for an option called ‘I am at Airport’ which will allow them to instantly book a car from airport itself. A new reservation would be possible at least 1 hour prior to the time of pickup. Client has to enter the pickup and destination address, date and time of pickup, number of fellow passengers and luggage bags, and whether they have any kids or pets with them or if any of them is physically disabled. Once they are done entering all this information, they can choose the type of car they want to pick them up and after that’s done, they can confirm their booking and pay the necessary amount via their credit card.

As soon as their bookings are confirmed, they are added to My Reservations section, where in they can view its details and also add it as an event in their calendar so that they get a reminder about it.

Apart from bookings and reservation section, there are other sections where in user can update the account information, add/edit/delete their credit cards, checkout their trip history, invite friends from Facebook and followers from Twitter to use Dial7’s services, enable/disable discount and promotional alerts, provide feedback and log out.


E2logy delivered a solution for Dial7 that provided their clients a truly amazing reservation service via a dedicated mobile reservation tool so that they can book a ride in accordance to their trip and make necessary reservations for it along with the other flight and hotel bookings. This tool also allowed them to feed in the additional information about the luggage they are carrying, physical disability, number of fellow passengers or kids, or book a particular choice of car so that they can get a perfect experience as desired.

It works as a complete, end-to-end, solution for booking a ride to/from airports around New York or even to some other trip to any place else. Clients can rest easy and book their desired ride with just a few clicks. Thus, Dial7 ensures that their clients get the best experience possible from them.