Wearable Technology: Transforming The Fashion Industry
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas. The way we live. What is happening.” – Coco Chanel
The fashion industry is an ever evolving one. New trends keep coming every now and then. The latest trend which has struck the fashion industry for all the good reasons is the wearable technology. Here are a few ways in which this technology has revolutionized the fashion industry:
Smart accessories, such as, bangles, smart watches, tassel keychains, smart rings, bracelets, bands, wristlets, earrings, necklaces, gadget gloves, anklets, etc, have taken the fashion game quite forward. They look classy and come in all metals, ranging from precious to semi precious and even artificial ones. Along with becoming fashion statements, they also perform a number of your tasks like syncing with your smartphones, acting as selfie buttons, tracking various of your activities (like, heart rates, stress levels, sleep patterns, menstrual cycles, etc.), acting as air purifiers, and many of such devices have in-built chargers as well. Moreover, they can communicate with your smartphones.
There are trendy handbags built on wearable technology that are equipped with cool features, like, internal lights that turn on automatically when the bag is opened. There are battery powered LED lightings to illuminate the interior of such suitcases and handbags. These bags keep users connected to their devices and allow hands free calling, music listening, photo clicking, location pinning, and voice recording, among other things. They can also help in charging a smartphone and other USB devices.
Smart fabrics are being increasingly used to give comfort to wearers and their color or texture gets altered according to the environment they are worn in. Apparels with newer fabrics, such as, synthetic microfibre have also become common. Some apparels also have sensors in them which measure biometrics and adjust temperature. Then, there also are connected apparels that have embedded RFID technology allowing customers to locate and retrieve lost wearables. Smart clothes combine fashion, wearable technology, and function together.
Light embellishments- Remember the dress that Katy Perry wore on stage which glowed with light and created a magnificent light show? Wasn’t it breathtaking? Wearable technology has made a place in playful shows that happen in the fashion world with fashionistas wearing everything from light display tops to complete light display dresses and everything in between.
Apparels, such as, tshirts, shirts, blouses, tops, jackets, etc, with emoji displays according to the mood or emotion of the wearer are also expected to take the fashion world forward in the coming future. Imagine wearing a tshirt that displays a smiling emoji when you feel happy, a sad one after you fought with your girlfriend, and a grinning one when you hear a joke! Cool, isn’t it?
Wearable technology has made a place in the fashion world in which garments respond to the environment they are worn in. They give reactive responses to the environment and light they are in. There are physically reactive dresses, light reactive garments, and other garments that respond to the sudden environment they are worn in.
3D printing has become seamless with wearable technology. There are machines and materials that have made it possible for printing advanced materials. The fashion industry has shown a huge interest in 3D printing on demand for leather and fur-like materials (like synthetic leather, faux fur, etc.). In this industry, it could be used in replacing several parts of certain products quickly and quite easily.
With image recognition technologies available, shoppers can find the things that they like by just clicking a photo with their smartphones or scanning the image with the device they are carrying. Wearable app development services has gained popularity to attract more shoppers. Imagine walking down a road and spotting a piece of apparel that you like and later finding that same piece on your smartphone.
Fashion stores (brick and mortar ones) get smarter by using AR (Artificial Reality) displays and VR (Virtual Reality) changing rooms in their stores, allowing visitors to try out garments physically. This trick is helpful in better conversions and turning more of their potential customers into buyers. Also, VR allows fashion designers to create better fitting clothes as it provides a full 360 degree look at the time of designing them. AR and VR, both in combination, leads to a better store experience.