Call-To-Action Errors To Avoid On Your Website
Calls-to-action are words that urge the reader to take an immediate action. So, the reason for putting a call-to-action in a website is pretty obvious: to engage your potential customers and encourage them to take an action. However, you must be very careful while designing and placing CTAs on your website. While doing so, there are some errors which you should avoid at all costs. Have a look at them:
- Placing the CTA in a hard-to-find place is a mistake which you cannot afford to commit unless you don’t care about it going unnoticed. If you cram your CTA into a little space, no one would be able to spot it, let alone clicking on it. So, make sure to place all your CTAs in thoughtful places where your users wouldn’t miss them. A suggestion would be to place them in a slide-in or pop-up forms.
- Using vague language in your CTA is another mistake you could commit because such language wouldn’t compel your users to take an action. Using generic or non-descriptive text on your CTA would not let your viewers understand what is going to happen or why they should click on it. Be explicitely descriptive when you write the text of your CTA, but also make sure to not be too wordy or use cliche language.
- Not conveying a clear value- It must be pretty obvious why this has been considered a CTA error, isn’t it? What is a CTA which doesn’t even tell the user what it is going to offer him when he clicks on it? It is as good as a non-existing one. Because, frankly, people wouldn’t click on something when they have no idea what is in store for them. Right?
- Using a single CTA- It has been so much stressed to put multiple CTAs throughout your entire website at different places, on different pages, etc. When you use a single CTA, it might go unnoticed. Using multiple CTAs will ensure that they do not go unnoticed and the users take an action on them.
- Do not deliver their promises- There are some CTAs that promise the moon and the stars to capture clicks but don’t actually deliver on those promises. Surely, you must have come across such CTAs, haven’t you? Make sure your users end up getting what your CTA promises or else you might end up losing the trust of your users forever.
- Not placing CTAs on every page of the website- CTAs do not just deserve to be there on the home page. You can just not leave them out of the other pages of your website. Placing them on every page of your website will instantly increase the chances of your user conversion.
- Using the same color in your CTAs as the page’s background color- colors are beautiful but contrasting them is important, especially when we talk about web designs. If you’ll use the same color in your CTAs as the page’s background color, would it be possible to notice them distinctly? No, right? Obviously, you need to contrast the color of your CTA to your page’s background color for easy viewability.
- Linking your CTAs to your homepage- A CTA should drive visitors to a specific landing page that must be closely related to the CTA. If it will lead them to the homepage, they would feel lost and the purpose of the CTA would be lost. Pretty obvious. Isn’t it?
- Not promoting your CTAs enough- Assuming that your CTA would be automatically known well to everyone would be a mistake. Put all possible efforts to market and promote your CTAs across your target audience.
- Using the same CTAs for too long- In the fast-changing web, the same CTA won’t work forever. For it to be effective, you must change it from time to time.
- Branding is the only objective of your CTA- You are committing a blunder if your only objective while designing a CTA is branding. Nobody cares about your taglines, logos, brand, etc when they see a CTA. All they care about is the value that they are going to get from it.
- Using the same CTA for everyone- Everyone is different. Hence, people perceive the same content differently. If you wish to make your CTA effective, you must personalize it according to your various audiences.