Virtual Reality – A Paradigm Shift in the Way We Do Business
There is seldom any technology which has the capability of changing the traditional methods of business completely. Since virtual reality has arrived in the 1950s it had a substantial following among techies who were constantly researching about its role in the modern business world. It was believed that virtual reality could replace the way we watch movies, play games, conduct educational classes, show the product to the client, and design various items.
Virtual reality gives the benefit of using realistic images, sounds and other physical sensations which could replace a real environment and can stimulate a person’s presence in the respective environment. Now a person can enjoy the wildlife while sitting on his couch, a student can easily see a whole solar system with its planets and moons, a real estate agent could show his client that how the apartment will look after completion and a doctor can easily demonstrate an operation procedure to his subordinates, soldiers could get a weapon training using a virtual reality device. All such facilities and much more others are quite capable of serving business in multiple ways to reach to new potential customers.
Let’s take a look at various businesses which could gain various benefits using a virtual reality program.
Various media houses have already adapted virtual reality into their marketing strategies to give their users much more detailed and interactive environment.
For example, on October 2014, Paramount pictures came up with a VR experience to their audience by associating with Framestore, a media production company. The VR experience was related to their latest movie Interstellar and was available to the public at AMC theaters. In May 2016, Disney too released its Disney Movie VR through a Steam named software. Using this software user could experience various interactions with Disney movies characters.
Some other companies like Nikon, Nokia, Samsung, GoPro have started using omnidirectional cameras to shoot different videos which later could be used to give VR experience to its users.
One does not need to think very far to understand the benefits of Virtual reality in the education sector. Various Virtual reality developers have started building educational mobile applications development which could help the students and let them understand their subjects in the more elaborate way.
For example zSpace is a California-based company which has been designing VR classes and targeting STEM( Science, Technology, Engineering, and Mathematics) students. zSpace has its own eyewear, stylus, mouse keyboard and software. Using the Stylus the student can select various modules related to their subjects and can see how different technical topics and applied into the real world.
Now students can see that how using the differential calculus, a missile’s trajectory is selected. A student can see that how the heart pumps blood through the whole body, how newton’s laws are applied in real time scenarios etc.
The military is the very first sector which understood the importance of Virtual reality and its applications. It is very important for the soldiers to get a proper combat training before going to the real battle. Using different VR applications a soldier can get a training of firearms, parachute jumping, potential threats on the battlefield and much more. VR has helped in reducing the training cost to its minimum level where soldiers are safe from the external hostile environment and there is not physical damage involved too.
The British army has started providing their soldiers a set of Oculus VR to get training from it. But the number of companies providing a large number of virtual kit to an army are quite less and there is a vast opportunity in front of VR developers to develop some combat training applications and headgear for army personnel.
4. Video games
Video games and virtual reality are two best buddies. It is not an over-statement that video game industry loves virtual reality very much. If video games have not popularized the virtual reality in their games then it would be years behind than today. The use of high-end graphics, superior images, and an exceptional sound quality gives a Virtual reality program a great platform to interact with the user. There are multiple games which provide a user a real-life environment to complete a task. Several VR games are played with the help of an head-mount display and body gestures. Oculus VR is one such head-mounted display kit which was meant for gaming and gained popularity among people. Later Facebook purchased it for approximately $2 billion. It shows that big tech giants see a vast opportunity in virtual reality.
5. Real estate
Real estate is one of the recent beneficiary of virtual reality as a real estate developer could reach out to its potential customer and show him that how a particular apartment, home or building will look like after the completion. A VR application could help a real estate agent to give a detour to their clients. When a client will get a detour he/she would be much interested in the project rather than just getting some information from the agent. Once he is interested in the project there are so much more that an agent can convince him to follow.
There could be different applications of virtual reality in the real world and different businesses can adapt a virtual platform for their product and services. There are many critics of this technology too who do not think that virtual reality could be a game changer and will pass away soon as it involves an uncomfortable headgear to wear which make it unavailable for kids and it could also make a person feel dizzy after using it. Still, it has got great support from tech giants and almost every smartphone maker has developed a virtual headgear for its smartphones and it is expected to become a norm in the modern business world.