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This New Move by Amazon Web Services Could Change Your Business Strategies

Wondering what move we’re talking about? It might surely please you to know that Amazon Web Services has just launched its own Twitch channel. Earlier in August 2014, Amazon stupefied everyone when it bought the mega-popular game-streaming service “Twitch” for $970 million.

Today, Twitch is not just a social video platform and community for gamers anymore. It has become something with a much more general appeal now. For example, you can also watch movies and TV shows among other things.

Here’s How the Platform is Effectively Used

Such is the Twitch platform. Anyone with a decent PC can be a Twitch streamer. Here’s what an organization needs to know make stardom on Twitch.

Most of the live streaming can be done by the computer. The first thing would be to have a Twitch account, which could be made for free. Twitch recommends having at least an Intel Core i5-4670 processor (or its AMD equivalent), 8GB of RAM and Windows 7 or newer. Streaming could also be done from a Mac.

For streaming PC games, a strong graphics card would be required that supports DirectX 10 and up. An upload speed of at least 3 Mbps would be essential. Streaming and playing graphically intense games at the same time could put a lot of load on your computer. A remedy for this would be to use two PCs at once, which many popular streamers are adopting.

Now, an essential part of any streamer’s toolkit is the broadcasting software, which lets you show your gameplay to the world. How to stand out among Twitch’s 2 million streamers is something that would matter to all and is an art in itself. Patience and consistency would play a major role in rocking your streaming channel. Whatever time you broadcast, sticking to a schedule is the most important thing and also making sure to display it across both the Twitch page as well as the various social media sites.

A quality which could make some streamers stand apart from the rest is to be interactive with their intended audience. Make them feel like they’re sitting there with you, while you stream. This would enable your intended audience to better connect with you on an emotional level.

Launching its Own Channel on Twitch Has Been a Game Changer for AWS

Amazon Web Services’ Twitch channel will have multiple shows throughout the year, each with various themes, broadcasters, and topics. Currently, there are two shows available for you to tune into; Live Coding with AWS and AWS Maker Studio show.

Live Coding with AWS and AWS Maker Studio show features Rendall Hunt, Julio Faerman, and Abby Fuller building apps and solutions covering practically every AWS service from the perspective of the developer. Moreover, guests from Amazon, AWS, and the community will join the Twitch hosts to talk about cool new projects and implementations built on the AWS platform.

Whereas, the AWS Maker Studio show premiers on May 17th and will cover projects and solutions specially for the maker in everyone. It would offer coding tutorials centered around web services platform. Todd Varland, Trevor Hykes, and Anupam Mishra, the hosts will be connecting a cloud-connected robot over the course of the first season. The first episode could be watched to see the first steps to build one’s own robot. In the entire month of May, there would be several exciting Twitch sessions to join, build and code.

Chatbots, Machine Learning, Cloud Concepts, Cloud Connected Robots, Connecting Your Robot to the Cloud would be some of the topics that would be covered in these sessions.

Back in 2014, when it bought Twitch for $970 million, it left everyone in a dizzy as to why it would spend so much cash for a platform like Twitch. But it all makes much sense now. Amazon’s Twitch buy was an investment. Woah! It was indeed an investment to strengthen its Amazon Web Services, the company’s cloud computing enterprise.

With major tech giants like Facebook, Google, Microsoft and similar others enabling developers to host their games among other things in their clouds, Twitch could play a competitive advantage for Amazon Web Services. Even after having XBox, Microsoft doesn’t own the massive fans similar to Twitch’s. With the intense competitive pressure that Amazon Web Services is facing from Microsoft Azure, its integration with Twitch is proving to be a strategic move to attract several developers from the games market.

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