blog

Digital Storytelling: Redefining Creative Approaches

The advent of digital platforms and new technologies has opened up new ways of making the contents more engaging. The art of storytelling has been prominent since ages, but now digital storytelling has taken the center stage, emphasizing on engrossing presentation of content by making them visually gripping and interactive. News agencies, learning centers and other institutes are continually striving hard to get the most of digital storytelling to maximize opportunities. To communicate a story effectively over websites or digital media, you got to use all the aspects and elements of web design cleverly, making your content compelling and far reaching. Digital stories must have a natural flow, a purpose and great visuals to engage audience and capture their attention. Refining your digital storytelling skills is extremely important if you want to connect with your audience and convey things that stay with them longer than usual.

Content Distribution

An important aspect of digital storytelling is economy. The content must be presented economically as well as vividly. Digital storytelling is more about showing than telling and thus should emphasize on observations and not inferences. An effective narration must include vivid pictures with words. Also, the story must establish strong connections between various information. The story should not be narrated only through the macro content that includes main paragraphs. Micro contents like navigation labels, titles and hyperlinks must also contribute to the same.

 Effective Utilization of Time and Resources

While working on a digital story, keep in mind the available resources as well as the deadline. Before jumping in to produce a dazzling story, make sure your tools and resources support your idea or else streamline your idea accordingly. Also, be aware of how much time you have to pull off the job. There’s no point in being carried away by an incredible idea which could not be completed within the given deadline.

Consider Multiple Approaches

It’s always a great idea to consider multiple approaches for a single project. Especially for a large-scale project, team-work always turns out to be effective. Collaborations between departments helps in churning out creative ideas. Take suggestions from those who can express well and can help turning ideas into reality. Such web designing projects need technically proficient people as well as those who understand the crux of storytelling. Proper communication and distribution of roles and responsibilities during the entire process play a vital role.

View from above of working business team communicating at meeting

Create Stories for Multiple Platforms

Considering the popularity of multiple devices having different screen resolutions, its important to cater all of them. Just creating a compelling and beautiful story isn’t enough. Web designers must also take care that the stories provide the same user experience across all devices. For small screens, certain changes may require like editing images, increasing the number of pages instead of a single long page and so on. Although some differences in desktop and mobile versions are inevitable, as it’s not always possible to deliver the same interactivity and impact on smaller devices, make sure the mobile users also get a fairly good user experience.

Balanced Use of Multimedia

Use of multimedia in the content should not distract the users from the main story. Use of multimedia in a digital story must be complementary and not competitive. It must go with the flow of the story. It’s never advisable to overwhelm the readers with too many videos or options to click into. It must never interfere with the text or take the readers away from it. There should be optimum use of videos, color tones and other multimedia elements to ensure a collaborative impact that augments the essence of the digital story. Designers must avoiding too much clustering in the reading space. Spread out the content well and in a way that makes the users scroll to get deeper into the story.

 Quality of Visuals

Selecting the appropriate visuals is very important while creating a digital story. Designers must remember that the purpose of the visuals is not just illuminating the story but also narrating the story further. Statistics say that readers absorb 75% more information from pictures as compared to other sensory inputs. First we need to design the story well and decide on the color choices, typography, whitespace, proportion and texture for communicating parts of story well without using words.

Resistance to Unconventional Ideas

For being creative in a digital story, you got to adopt innovative and unconventional ideas. This might sound interesting, but convincing the team members about the same could be quite difficult. Introducing engrossing elements to make the story gripping might disturb the standard structure of the article, which might not go well with everyone. Experimenting with ideas is often perceived as a risk, which not all are willing to take. Thus, creating a compelling digital story requires substantial brainstorming and convincing others to accept out-of-the-box thinking.

Share this Post:

Leave a reply